Details Of Packaging Innovation Seminars Announced

The Packaging Innovation Seminars are expected to be one of the highlights of this year's Total Processing and Packaging exhibition, which will take place at the Birmingham NEC from 25 to 27 May. Leading names taking part in the seminar programme - sponsored by Linx, organised by Faraday and supported by the BRC, the Packaging Society and WRAP - include PZ Cussons, Glaxosmithkline, Euromonitor, Reckitt Benckiser, Reach Further, Plastique, Holmes and Marchant, MPMA and the Packaging Federation.

The programme runs over the three days of the exhibition and includes a keynote industry debate each afternoon. The Future of Retail looks at the growth of own-brand products, the influence of the internet and changing consumer behaviour and buying habits, while the Future of Packaging considers how the packaging industry will be affected by current social, economic, environmental, technological and political pressures and demands.

Resource Efficient Products and Packaging will explore how design can help to manage reduced resources but still produce quality products and packaging. Several presentations will focus on new and emerging technologies such as nanotechnology and RFID, as well as brand protection.

The emergence of social media as a marketing tool and its potential for innovation in consumer goods and packaging will also be examined. Speakers from leading companies will offer an insight into their future developments, covering areas such as sourcing and commercialising innovation, delivering products of value and bringing research and development and commercial teams closer together. The latest research findings will also be presented to help create a picture of the current state of the packaging markets both across the UK and globally.

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