Monday, June 11, 2012

IBM Mobile Shopper with Honeywell Scanning Technology to Provide Easier, Faster, Smarter Retail Shopping Experience

Honeywell and IBM have partnered on a new retail technology that allows consumers to scan items into a mobile phone as they shop the aisles, then check themselves out at an IBM self-checkout station.  The IBM Mobile Shopper, or "digital shopping assistant," incorporates Honeywell's high-performance SwiftDecoder Mobile bar code decoding software, mobile scanning technology capable of scanning virtually any bar code – no matter what background it is printed on, the direction it faces, or the packaging covering it.

The IBM Mobile Shopper is designed to provide a more customized in-store shopping experience for smart phone shoppers.  According to a recent IBM Institute of Business Value study, self checkout is the preferred way to shop for most consumers today, with more than 50 percent wanting to use a mobile device to scan while shopping and complete the final checkout at a self-checkout station.

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