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THAT Corporation Engages Infinity Sales to Grow Pro Audio IC Business

THAT Corporation, a leading provider of high-quality audio IC technologies, today announced it has entered into a business relationship with Infinity Sales, a leading manufacturers' representative in Southern California for semiconductors and other electronic devices. As part of the agreement, Infinity Sales will execute product selling strategies for THAT’s high-performance audio ICs, including low-noise preamplifiers, dynamics processors, balanced line drivers/receivers, and transistor arrays. In addition to developing intimacy with THAT’s existing pro audio customers, Infinity will look to secure new, long-term strategic customer engagements that will ultimately extend THAT Corporation’s visibility to markets outside the pro audio arena, including industrial, medical and communications, etc.

“We have a foundry in Milpitas, so we were well aware of Infinity’s solid reputation in the San Fernando Valley, Santa Barbara, Ventura, and Los Angeles Counties. We were also impressed with their staff of seasoned electronics engineers who offer in-depth knowledge of the audio market,” said Les Tyler, President, THAT Corporation. “Our alliance with Infinity promises to keep THAT Corporation at the forefront of the pro audio industry, and position us for additional growth in this region.”

“Our team sees THAT Corporation’s benchmark high performance analog portfolio continuing to outpace their less specialized competition,” said Robert Flournoy, General Manager of Infinity Sales. “THAT Corporation’s analog preamp and digital gain controllers are one example where they are the only solution available that will satisfy fidelity and performance requirements of the highly demanding audio OEM customers in our marketplace.”

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