DYMO is helping businesses get productive with the launch of a new line of its popular DYMO LabelWriter printers. Equipped with exclusive DYMO productivity software, DYMO LabelWriter 450 products feature faster printing and optimized ease of use so businesses save time and get more done. Many people can benefit from the increased productivity the DYMO LabelWriter 450 printers offer and none know it better than Kendra Todd, winner of the competitive and fast-paced Season 3 of the hit TV show "The Apprentice."

"My extensive work in the Real Estate industry and experience following my win on "The Apprentice" has given me great insight on the tools companies of all shapes and sizes need to boost productivity, get organized and be more successful," says Kendra Todd. "DYMO products and services provide smart, quick solutions for everyday office tasks that can often weigh businesses down. DYMO helps businesses get things done and look professional – it's practically like having an office assistant."

DYMO LabelWriter 450 printers output professional looking address, shipping and file folder labels, plus they print USPS-approved postage right from the user's desk. They also print barcodes and name badges without the extra work and hassles of printing sheet labels on a standard desktop printer. Up and running in as little as 10 minutes, DYMO LabelWriter 450 printers connect directly to a PC or Mac and the Turbo, Twin Turbo and DUO models print up to 71 labels per minute.

"With the launch of the LabelWriter 450 product family, DYMO continues its rich heritage of developing innovative products that deliver real solutions to the Small and Medium-Size Business/Small Office Home Office (SMB/SOHO) segment looking for simple, efficient office technologies that can really help them not just look professional, but save time and money," said Jane Lloyd, DYMO Senior Product Manager.

"Partnering with Kendra Todd is exciting as she understands what businesses need and how important it is to reduce time spent on small but important office tasks." A recent DYMO online survey of 501 SMB/SOHO executives fielded by Braun Researchshowed executives report that looking professional and being organized make them feel better about their businesses. Sixty-eight percent of SMB/SOHO executives surveyed showed increased usage of technology in their day-to-day work to improve their company's professional appearance.

"These numbers truly reflect what I've seen and experienced in the business world" says Kendra Todd. "It's brands like the DYMO brand that provide stressed out SMB/SOHO workers with great office technology solutions that help them look professional and get organized so they feel better about their work - and it's these small wins that can really add up and make a big difference for small businesses and entrepreneurs."

As part of the DYMO LabelWriter 450 product family launch, national media will begin in August and will span throughout the remainder of 2009. The campaign will include print, online and broadcast advertising and public relations activity with spokesperson Kendra Todd.


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