Henkel-Sponsored Motor Sports Program Encourages Wounded Warriors

Since 2010, Henkel Corporation and Loctite® have served as title sponsors of Racing For Our Heroes, a program created by World Challenge GT racing driver and former Marine Jason Carter to encourage the recovery and rehabilitation of severely wounded veterans of the Iraq and Afghan wars. During the 2012 race season, Racing For Our Heroes will host approximately 200 more wounded warriors at events scheduled throughout the United States.

Designed to tangibly express appreciation for the sacrifices of American veterans, Racing For Our Heroes was founded in 2006, and has since provided all-expense-paid trips for more than 1,100 recovering veterans. Veterans travel with their families to World Challenge events and have full access to the race cars, race teams, drivers and facilities. Throughout the year, Racing For Our Heroes also provides occupational therapy and job placement assistance to any wounded veteran of Operation Enduring Freedom or Operation Iraqi Freedom who is interested in pursuing a career in motor sports.

The World Challenge and Racing For Our Heroes season opened March 23 through 25, with a race through the streets of St. Petersburg, Fla.

“Sponsors like Henkel Corporation are critical to the ongoing success of this program,” explains Jason Carter. “Over the years, we have received thousands of requests from American military heroes and their families. Due to this overwhelming response, I am unable to personally provide all the funds needed and am very grateful to Henkel, the Loctite® brand, all participating sponsors and individual contributors for their support of the Racing For Our Heroes program.”

“Racing For Our Heroes encourages and inspires our wounded veterans as they endure lengthy and difficult recovery and rehabilitation procedures,” said Mike Shannahan, Henkel’s director of marketing for the North American general industry business. “At Henkel, we are proud to do everything we can to support their fight to heal.”


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