Skip to main content

Loctite Scored Big at the Big Game

Loctite´s commercial at the Big Game was a big success. While the game established a new record with more than 28 million tweets, Henkel´s first ever TV commercial at the most-streamed sports event globally delivered peak performance in digital activation and social media engagement.

Henkel took this opportunity to send its brand message to North American consumers in a very special way, Loctite products create positive feelings of success! The TV commercial convinced viewers with top results. After the commercial aired, it immediately became the No.1 topic on Twitter and Facebook and “#Loctite” showed up as most trending topic worldwide on Twitter.

“We are very proud to be recognized for our bravery to pitch ourselves in with the big names of the marketing world,” states Susanne Cornelius, Corporate Vice President for the Consumers & Craftsmen business at Henkel Adhesive Technologies. “The awareness we created for Loctite since we announced our participation in the Big Game is huge. We wanted people to talk about Loctite – and now they are. This will tremendously help achieve our mid-term goal, which is to significantly raise Loctite´s brand awareness in North America.”

The 30-second commerical aired during the 4th quarter of the game and built on the huge success of the current “Win At Glue” campaign launched in 2014. The spot created by Fallon, Minneapolis featured a very special group of people celebrating their success with Loctite by singing, dancing, and wearing fanny packs!

Comments

Popular posts from this blog

Banner Engineering DF-G3 Discrete Fiber Amplifier Features World-Class Long Range Sensing Capability

Banner Engineering introduces its DF-G3 discrete long-range fiber amplifier with dual digital displays for use with plastic and glass fiber optic assemblies. Featuring increased sensing power, the DF-G3 can sense more than 3 meters (10 ft.) with opposed mode fibers or more than 1 meter (3 ft.) with diffuse mode fibers. The extra power provides increased detection reliability for dark targets at long range and enhanced detection sensitivity when using specialty fiber assemblies for large area and small part detection applications.

The DF-G3 is available with a single discrete output or two dual discrete outputs. The dual discrete outputs can be independently taught to trigger at different intensity values, which is ideal for correct part-in-place or error-proofing, bottle down, and edge guiding applications.

“We developed the DF-G3 fiber amplifier to meet our customers’ need to precisely detect smaller targets at longer ranges” said Dennis Smith, Senior Marketing Manager, Banner Engin…

TURCK M8 CORDSETS WITH 100 PERCENT SHIELDING OPTION PROTECT AGAINST EMI/RFI

TURCK is now offering the option to completely shield M8 picofast ® cordsets by connecting a braided shield directly to the coupling nut. This provides a cost-effective and reliable connection with 100 percent cable and connector shielding, which protects against electromagnetic and radio frequency interference.

The 3 and 4-pin cordsets are available with flexlife ® PVC or PUR jacketed cable. All connectors deliver IEC IP 67 protection.

The M8 picofast line, like most TURCK cordsets, provides male or female, straight and right angle connectors, standard and custom lengths, and pigtails or extensions. Fully encapsulated mating receptacles are also offered, completing the system.

TURCK’s BL Compact Family Collects Analog and Digital Signals at the Source

TURCK’s BL Compact system is a revolutionary modular I/O solution for collecting a variety of signals in a single, rugged node on a network. Rather than routing all signals through a control cabinet, this device makes it possible to obtain analog, digital, thermocouple, RTD, serial, RFID or a mixture of signal types in a compact, machine-mountable device over DeviceNet™, CANopen and PROFIBUS ®.

Up to two signals types can be combined in any combination in the BL Compact system, including RFID and analog, digital and serial—and more. The BL Compact system may be customized to suit a user’s specific needs, so that devices may be added to an existing network and signals may be gathered on the machine without an enclosure. This drop-in solution can be used to connect up to 16 devices—drastically reducing the time it takes to run wires for each device back to the control cabinet and the potential for wiring errors.

The BL Compact system is currently available with four, eight or 16 ports i…