Awareness Campaign Prevents Bearing Counterfeiting

The World Bearing Association (WBA) has launched an awareness campaign to inform about potential safety hazards that arise from counterfeit bearings. The WBA anti-counterfeiting information campaign will reach out to various audiences via emails, website banners, social media and the campaign site itself. At the website, interested consumers can learn more about threats imposed by illegal counterfeiting and what is being done to stop it.

Schaeffler, with its bearing brands INA and FAG, has successfully been fighting against counterfeiting for many years. 'We are seeking close contact with public authorities and we are cooperating closely with associations and other industrial companies in order to draw public attention to this issue time and time again,' said Dr Juergen M Geissinger, president and chief executive officer of Schaeffler. 'In doing so, we strictly adhere to a consistent zero-tolerance strategy,' he said.

'This means that we examine and pursue each and every case - also seemingly petty offences - worldwide,' Geissinger added. Counterfeiting also violates intellectual property, such as patents and trademarks. Because counterfeits look like and are marketed as genuine products, it normally takes a trained expert to identify them. The competent authorities and the manufacturer's brand concerned can also be contacted.

'Our initiative is aimed at sensitising the public on the dangers associated with counterfeits,' said James W Griffith, WBA president, and president and chief executive officer of Timken. 'The WBA is thus intensifying its anti-counterfeiting initiatives - that means information for customers on the one hand and consistent prosecution of offenders through the competent authorities on the other,' Griffith said. Premium manufacturers invest continuously to develop their technology and improve the quality and value of their products.

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