Micro-Epsilon Supports Manufacturing Career Scheme
Precision sensor maker Micro-Epsilon is backing the Manufacturing Institute's Make It in Manufacturing campaign to attract more young people into manufacturing careers in the north west of England. Recently expanded with funding from the North West Development Agency (NWDA) and the European Regional Development Fund (ERDF), Make It in Manufacturing was set up to promote manufacturing as a rewarding career for young people. The campaign, which was launched by the Manufacturing Institute in 2006, is intended to eradicate the negative perceptions that surround the manufacturing sector.
As a result of the recent support from the NWDA and the ERDF, the campaign is growing to include extra planned events and activities for young people across the north-west region, alongside a series of radio adverts featuring positive role models from the sector. Micro-Epsilon is joining a number of other manufacturing companies that are already lending their support to the campaign, including BAE Systems, Ener-G, Jaguar Land Rover, Urenco, Aircelle, Siemens, Robert Wiseman Dairies and the Northwest Aerospace Alliance.
'What we need to do is bring together educational establishments, local media, training providers and employers, in order to work more closely through joined-up thinking and communication,' said Chris Jones, managing director of Micro-Epsilon. Nicola Eagleton-Crowther, head of the Make It in Manufacturing campaign, said: 'If you ask a teenager what they want from their ideal job, their wish list often includes decent pay, being creative, meeting people and travelling, early responsibility and promotion opportunities.
'Typically, these are all features of a manufacturing career, yet there's still this huge disconnect between the reality of working in manufacturing and the image that people have of the sector. 'The recession has demonstrated just how crucial manufacturing and engineering are to our economy and it is therefore essential that we attract the brightest young people to all types of jobs, from production and engineering through to HR, advertising and purchasing,' she added.
As a result of the recent support from the NWDA and the ERDF, the campaign is growing to include extra planned events and activities for young people across the north-west region, alongside a series of radio adverts featuring positive role models from the sector. Micro-Epsilon is joining a number of other manufacturing companies that are already lending their support to the campaign, including BAE Systems, Ener-G, Jaguar Land Rover, Urenco, Aircelle, Siemens, Robert Wiseman Dairies and the Northwest Aerospace Alliance.
'What we need to do is bring together educational establishments, local media, training providers and employers, in order to work more closely through joined-up thinking and communication,' said Chris Jones, managing director of Micro-Epsilon. Nicola Eagleton-Crowther, head of the Make It in Manufacturing campaign, said: 'If you ask a teenager what they want from their ideal job, their wish list often includes decent pay, being creative, meeting people and travelling, early responsibility and promotion opportunities.
'Typically, these are all features of a manufacturing career, yet there's still this huge disconnect between the reality of working in manufacturing and the image that people have of the sector. 'The recession has demonstrated just how crucial manufacturing and engineering are to our economy and it is therefore essential that we attract the brightest young people to all types of jobs, from production and engineering through to HR, advertising and purchasing,' she added.
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