Mobil Super Minor League Baseball Tour Hits the Road for ExxonMobil

ExxonMobil Lubricants and Petroleum Specialties Company, a division of Exxon Mobil Corporation, is taking its new Mobil Super line of premium-quality motor oils on the road, offering baseball fans an exciting way to learn about Mobil Super products while enjoying America’s favorite pastime.

The 2011 Mobil Super Minor League Baseball Tour is traveling the country, hitting 77 minor league games in 25 states over four months. Anchored by a 40-foot Mobil Super-branded tour bus, the Mobil Super Minor League Baseball Tour includes interactive activities and free Mobil Super product and oil giveaways before, during and after each game.

“With fun and creative consumer activities, the Mobil Super Minor League Baseball Tour adds to the fan experience at each minor league game,” said Rob Shearer, Americas marketing advisor, ExxonMobil Lubricants and Petroleum Specialties Company. “At all 77 games, this tour teaches fans about Mobil Super in a fun and exciting environment.”

The Mobil Super brand ambassadors will greet fans outside each park before and after each game, distributing product information, rebate coupons and Mobil Super-branded baseball souvenirs. Fans can also register for free oil changes.

During the game, Mobil Super branding will be seen throughout the stadiums, with on-field promotions and prizes to enhance the fan experience, including:
  • Honorary first pitches thrown by a local Mobil Super distributor, retailer or installer
  • A mid-inning pitching change sponsored by Mobil Super
  • On-field contests with winners receiving free products or oil change
  • Mobil Super brand ambassadors traveling throughout the stadium handing out free oil change certificates
  • Sponsorship of between-innings activities, such as a t-shirt toss

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