Cheddars Snacks Include Payne's Tear Tape Solution

United Biscuits's (UB's) recently launched 'Best Ever' Cheddars cheese biscuits includes a tear tape solution from Payne Security, which is designed to improve access to the contents. UB, a European manufacturer of biscuits and snacks, has long added Payne tear tape to its roll wrap packaging. However, one issue that emerged was that users were sometimes having difficulty locating the end of the tape as the existing tab design became stuck down when the pack was sealed.

Payne devised a communication tab system to provide a solution to this issue. By cutting a larger, U-shaped or horseshoe tab into the tape during its application, the tab protrudes beyond the seal area to deliver a prominent opening feature that is easily visible to the consumer. UB trialled the tab and found that it offered easier integration into the packaging line, with the provision of enhanced pack opening and opportunities for communicating with consumers at the point of consumption.

This has led to the addition of Payne's tab feature to the Jacob's Cheddars cheese biscuit packaging - part of the brand's 'Best Ever' launch. The packaging has been printed with the words 'Easy Open Tear Tape' to underline the benefits to consumers. Paul Cheeseman, packaging systems manager at UB, said: 'The new Cheddars cheese biscuits deliver our "Best Ever" recipe. 'Therefore, we wanted to offer consumers packaging to match.

'Roll wrap is already one of the simplest and most efficient uses of packaging and yet we believe that, with the addition of Payne's communication tab system, we have managed to improve and enhance the overall product for the consumer,' he added. Payne's tab cutter comprises two main components: the cutter mechanism and the tab save device. The cutter mechanism, a compact unit designed to fit to most wrapping machines, clamps and cuts a horseshoe-shaped tab 12mm wide x 20mm long into the film during application of the tear tape.

The compact, pneumatically operated unit is designed to fit most wrapping machines. It is supplied in three sizes (100mm, 150mm and 200mm) to accommodate varying film widths. The tab save device is a compact mechanism that can be mechanically or pneumatically operated. It is designed to save the tab from being cut during the main film cut operation.

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