Boxes Prestige Makes Promotional Carton For Tilda

Boxes Prestige has created a promotional carton for Tilda, a UK pure-basmati rice brand. Tilda's brief to Boxes Prestige was to create a mechanism that would attach a free pack of its steamed-basmati rice to the classic 1kg pack of pure-basmati dry rice. This is intended to allow Tilda to introduce its steamed-basmati range to its existing customers.

A project team from Tilda worked alongside specialists at Boxes Prestige to turn a dual-packet carton from concept to reality. Chris Fuller, sales manager at Boxes Prestige, said: 'With a fully equipped repro and pre-press facility on site at Northampton, we were able to supply coloured mock-ups to assist with taking the product to market.' The carton was produced on 480-micron Fiskeby MBO recycled material and was printed in six colours with a high-gloss finish.

The crash-lock base design allowed the carton to be quickly erected for the packing operation. Kate Barnett, senior brand manager at Tilda, said: 'The promotional carton needed to securely hold both of our Tilda packs so that neither pack was damaged on its journey to the consumer.

'It had to be easy to use in production but still support the premium positioning of the Tilda brand. 'Finally, the finished carton still needed to be light enough for consumers to handle. 'The special-offer pack is now on shelf and will be available in key retailers for a limited period,' she added.

Boxes Prestige, part of the specialist packaging division of the Clondalkin Group, is a manufacturer of printed folding cartons and specialises in the production of niche premium products for the fragrance, personal-care, confectionery and beverage markets.

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