Bentley Uses Aesthetica Simulation Software
Bentley Motors has implemented Icona's perceived quality simulation software, Aesthetica, at its design and manufacturing plant in Crewe, England. It is being used to streamline and improve the process of achieving consistently high perceived quality in the company's vehicles without negatively impacting development timescales and manufacturing costs. The software has been introduced to help overcome the difficulties of getting all stake-holders in the vehicle design and development process - styling, engineering, quality and manufacturing personnel - to agree at the most appropriate stage in the development process on the assembled conditions to which the Class A surfaces should adhere. Jim Shaw, manager of concept engineering at Bentley, said: 'The practicalities of getting everyone involved to agree the gap and flush conditions ahead of the Class A surfacing process meant there was a reluctance to commit to them early enough in the design process. 'This was resultin...